Analyze how text will be most readable: a busy background image would be unsuitable behind a lot of text, and don’t use a dark background and light text color on a page we expect to be printed out.
Here’s a basic rule from print: use margins and empty space for balance and symmetry. Our eyes see empty space as a block, just as we see a block of text or a block image. An eye-catching web page uses empty space to highlight page elements and enhance readability.
Less is More!
Use images to focus user attention
16 pixels is considered a good size for text on the web
Pack essential information into well-organized segments, and write clearly and concisely; give the what, where, when, why, who and how. Then, cut it in half: our webpages aren’t the place for flowery writing.
Web users prefer concise, 2-3 sentence sections, with topic headers, so they can scan for the information they need. Use bullet or numbered lists to focus the eye on specific points.
A question-answer format is user-friendly, so create FAQs—Frequently Asked Questions—pages. Add information that might be needed when the school is closed.
Ask yourself when adding an image - Does it add value?
Use graphics to enhance the theme and identity of the website, and bring clarity to content.
Resize images before uploading to reduce page load time.
